Picasso Xerox advertising

Pablo Picasso Serigraph Of American Eagle Owl 1963 Xerox Print in ModernistEames Era gold gilded frame

Picasso from Xerox

Picasso from Xerox

In 1963 Xerox has a commercial ad campaign to promote sales of the model 914. Xerox sent out copies of the owl/eagle drawing using the 914 to prospective buyers, to show how realistic the copies could be. These reproductions were printed on “tan parchment-like paper”. Then the give-away copies were printed on plain paper. My father who was a modernist architect had seen the advertise in a magazine and responded. He was sent this print and had it framed in a gold gilded modernist Eames era frame.

Xerox had commissioned Picasso to do the sketch and then they used it in their advertising campaign as previously noted. What makes it interesting, is that it was made on the “Original” Xerox 914 and was therefore called an original.

A review of the internet would indicate that this is not a very common Picasso to find.

According to some information I could find on the internet:  Just to clear up part of the mystery surrounding this item. Xerox does not have the 1954 original, nor are they interested in obtaining it. In 1952 Picasso was very interested in a new process of printing copies, called xerography, being developed by Haloid in New York. Eastman Kodak was not interested in this line of discovery, so Haloid owners met with people from the Rank Group in Great Britain. Rank provided chemicals for developing photos and money for exploring this new concept of xerography. There were several contracts and most of the development was in G.B. Several cities in Europe were selected as testing areas. It was in one of the testing areas that Picasso attended a conference where demonstrations were being given. On April 3, 1954, Picasso gave a sketch with an autograph to the instructor of one of the demonstrations. The quick sketch of an American Eagle was appropriate because the instructor was American. The American brought the sketch home with him. It was just an autograph – in 1954.

Some people might wonder why this is worth anything. It is from the early 1960s and was part of the modernist era. Then it was not just a photocopy but something from Xerox produced for them in their advertising campaigns showing the very high quality ability of their equipment. This is really an historic artifact from the era. Over the years I have seen a few reviews and discussion of this Picasso print and how it can be very difficult to tell this is a special authorized copy and not the original. Recently it appears that an auction house sold what they said was the original for $22,000. I wish I could suggest that this is an original but I will not since I remember my father replying to the advertisement and receiving this copy.

CONDITION: very good for the age. New wall hanging material included.

SIZE: Print is 10.5″x 8″. Frame is 14.75″x 11.75″

This listing has gotten a great deal of interest. If you want to contact me please send an email to statlergil@hotmail.com or leave a posting here and I can contact you. Sorry if I am sometimes slow in responding. Thanks Statler

4 Responses to Picasso Xerox advertising

  1. Chris Lawlor says:

    I have an original with the letter from a manager of copy sales; how do I contact you? Chris

    • John W Rutledge Jr. says:

      Dear Chris, I would like to make contact with you . My father Jack Rurtledge was Group Vice President of Sales / Marketing for Xerox and I am in possesion of the orginal , Picasso owl which Im trying to verify as authentic. If there is any chance to correspond of speak I can be reached at maxrut56@gmail.com
      Thank you ,
      John Rutledge

  2. Jeff Williams says:

    I have a copy of this eagle serigraph if anyone is interested.Condition is good.

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